We’re not about more. But about identifying the higher quality items that enrich your life

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silver tone faucet and sink in a compact modern kitchen
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half and half of kitchen blueprint and finished kitchen
silver tone faucet and sink in a compact modern kitchen



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Making A Profit On A High Performance Home

Our industry is in a race to the bottom. House flippers and spec home builders often apply “lipstick to a pig” sacrificing ethics in their attempt to maximize margins.

Bill Ryan has spent a lifetime in this industry and has mastered the art of building quality homes and marketing those homes for top dollar. 

Through High Performance Home, Bill is leading the conversation on construction quality, home building costs and how to increase your margins through quality construction. 

High-Performance Homes Use Near Net Zero Energy

image of brick home with sharply peaked roof

High-performing homes are designed to reduce energy loss and require less energy for heating, cooling, and heating water. Often, solar panels are used to offset up to 100% of the home energy requirements.

The concept of net zero is that a house will use renewable power to offset the energy used byt the home. In most cases, the cost to implement this is exorbitant, and it is difficult to recapture those upgrades in the sale price of the home.

We promote a different philosophy that seeks to be efficient but one that takes a pragmatic approach to market demands.

Often, these concepts of net zero are more marketing than anything. For example, in some solar configurations, the home may not use the energy from the solar panels directly but instead feeds power back into the grid, which offsets the energy used by the house. This is measured with a net meter or bidirectional meter.

Some house do have battery bank for storing electricity in peak daylight hours that can be used after sundown. Homes with a battery bank may also have the opportunity to send power back to the grid for the ultimate options in both savings and reliability. This is generally an extra cost that most homeowners avoid.

Generally, the largest cost item of a house is the heating and cooling. By managing these, the utility costs can be reduced.

High-Performance Homes Are More Comfortable

Reducing energy is easy. Many cultures, such as the Amish, do that by eschewing technology. The modern urban situation, however, requires careful engineering to reduce energy while ensuring comfort.

Done right, a high-performance home will be more comfortable. It starts by creating a tight building envelope with continuous insulation.

These houses should be draft-free, with consistent temperature throughout. Depending on the size of the house, it should use zoned heat pumps to heat and cool the house.

The humidity should be easily maintained at the proper level, and there should be excellent filtration to eliminate VOCs and reduce seasonal allergies.

There are different levels that a homebuilder can seek to achieve. Custom-built homes may wish to invest in the highest-performing mechanical systems. Beginning in 2022, a variable capacity heat pump is now operating in temperatures below 15 degrees Fahrenheit without electric strip reheat.

These new technologies make it easier for the homeowner to achieve ENERGY STAR® or Passive House Status.

Regardless of the level at which you wish to invest, the key is to obtain high indoor air quality through carefully filtered mechanical ventilation. A constant supply of filtered fresh air allows you to experience a new level of health and comfort inside your home. Outdoor air in big cities is seriously polluted, and without good ventilation, that pollution can pile inside the home.

image of mansion with pool

Still rare in most homes, an energy recovery ventilator helps to capture the thermal energy in the exhaust air and bring it back into the building to reduce energy consumption.

The challenge is that homes built prior to 1990 do not generally meet these standards. Additionally, many new homes are being built with the cheapest, high-VOC material on the market.

The goal of High-Performance Home is to help contractors, renovators, real estate agents, and house flippers to find ways to improve the performance, marketability, and resale value of their homes without hurting their profit margin.

The High-Performance Home Reduces Water Use

image of modern home

Rainwater capture and greywater approach to saving water are not seen in many homes, and there may be opportunities to expand that. However, if water is affordable in your area, it may be too costly to add these additional upgrades.


What is very easy to implement are options such as low-flow showerheads, low-flow toilets, and bathtubs that are comfortable to relax in but that require less water to fill. Additionally, heat-on-demand water systems in the kitchen can reduce the tendency to “let the water run” while the homeowner waits for the water to get the right temperature.

The Cost Of A High-Performance Home

While these upgrades generally cost more, the goal is that this increased cost will be offset by tax credits, improved energy performance, and a greater saleability to the market.

Furthermore, because true building science and better quality building materials are used in the construction of these homes, these homes are more attractive to homeowners seeking a secure, comfortable nest for their families.

A home is generally the largest investment for the American family, and a proper strategy will enhance the ability of a house to retain its value.

At TheHighPerformanceHome.com, we are not trying to help you win all of the green building certifications. Instead, it is our goal to help you bring a better quality house or remodel to market without breaking the bank.